MediaMap QA
UTM Data Quality
Completeness of the UTM parameters used for campaign attribution. Lower “not set” percentages are better.
Completeness of the UTM parameters used for campaign attribution. Lower “not set” percentages are better.
Completeness of the UTM parameters used for campaign attribution. Lower “not set” percentages are better.
Selected period across source, medium, and placement ID completeness.
| 2026-05-11 | 11,456 | 4.19% | 480 | 5.48% | 628 | 9.91% | 1,135 |
| 2026-05-12 | 11,176 | 4.52% | 505 | 5.98% | 668 | 10.25% | 1,145 |
| 2026-05-13 | 11,371 | 3.98% | 452 | 5.37% | 611 | 10.32% | 1,174 |
| 2026-05-14 | 10,528 | 4.32% | 455 | 5.58% | 587 | 9.94% | 1,046 |
| 2026-05-15 | 11,214 | 4.61% | 517 | 5.78% | 648 | 10.49% | 1,176 |
| 2026-05-16 | 11,306 | 4.48% | 507 | 5.57% | 630 | 9.90% | 1,119 |
| 2026-05-17 | 11,225 | 4.44% | 498 | 5.53% | 621 | 9.88% | 1,109 |
| 2026-05-18 | 10,716 | 4.34% | 465 | 5.50% | 589 | 10.08% | 1,080 |
| 2026-05-19 | 10,684 | 4.07% | 435 | 5.36% | 573 | 11.06% | 1,182 |
| 2026-05-20 | 10,819 | 4.01% | 434 | 5.31% | 575 | 10.42% | 1,127 |
| 2026-05-21 | 10,182 | 4.28% | 436 | 5.54% | 564 | 10.18% | 1,037 |
| 2026-05-22 | 10,764 | 3.89% | 419 | 5.15% | 554 | 10.52% | 1,132 |
| 2026-05-23 | 10,893 | 3.33% | 363 | 4.48% | 488 | 10.28% | 1,120 |
| 2026-05-24 | 10,692 | 3.23% | 345 | 4.47% | 478 | 10.44% | 1,116 |